Public Health England – One You
Active 10


Prompting more people to get active in their lunchbreak.


Brief
Ocean Outdoor challenged agencies to put digital out of home screens at the heart of creativity.

Solution
Many people in the UK aren’t as active as they should be. So we proposed that Public Health England use the power of out of home to encourage people to take a brisk 10 minute walk. Offering them time sensitive, healthy rewards which could be redeemed when they reach their destination.

This campaign encouraged positive behaviour change and also set out to benefit businesses within a 10 minute radius of the screens.

Results
3rd Place, Interactive Category
Ocean Outdoor Digital Creative Competition 2016.

“This is great because it encourages people to understand their area, do something quickly and then get a reward. It’s encouraging people to be more active, it’s localised and engages with people. It would be good to activate this when people have time to do things, such as lunchtime."
– The Judges

And here’s what Campaign had to say when the work went live (with a few little changes) in September 2017.

Role
Creative Copywriter, 23red